EU Cracks Down on Greenwashing with New Measures to Promote Transparency in Environmental Claims
The European Union is set to implement stringent regulations to combat misleading environmental marketing practices and enhance transparency in product claims.
Key Points:
- Generic eco-terms banned without evidence from 2026
- Comprehensive product sustainability proof required
- Pre-approval system for environmental claims
Impact/Implementation
Companies will need to overhaul their marketing strategies, invest in thorough product assessments, and obtain third-party verification for environmental claims, leading to more accurate consumer information and potentially driving genuine sustainability improvements across industries.